To put it in clear numbers, there are approx 2.33 billion internet users worldwide which is why digital marketing is such a big deal.

On top of that there are also 1.2 billion mobile internet users. If they are not looking for your product online via a PC, they are on a phone or mobile device. Either way they’re not looking at the local paper or the local phone book. Best leave them for reaching the top shelf. Major newspapers downsizing or going bust is a clear indication of that. Some have moved publications to e-version only. The exciting part about it is that you and your business can claim your chunk of that number for a far lower budget than the old-school media channels of tv, radio and newspaper. It just takes a bit of work.

OK SO WHAT DO WE CONSIDER TO BE DIGITAL MARKETING?

Promotion of your company and brand via digital devices and channels.
More specifically, GASP can help you market through popular methods and channels such as :

• Social media marketing
• Search Engine Optimisation
• Email Marketing with your own Content Managed System for e-newsletters
• Pay per click advertising

Considering search engines today not only look at website content, but social media signals and who’s talking about who, a more complex integrated approach to marketing your business is needed for success.