It is true that home is where the heart is. It’s that sense of belonging to a place and a community that gives comfort and instils a sense of purpose.Located in the heart of New Zealand’s North Island, the Taupo District is in the centre of it all.
Taupo District Council came to GASP looking to reinvent their major publications. After going through an earlier rebrand, Taupo District Council needed the expertise of a design company that knows Councils, so they came to GASP Designs - we understand how Councils work, their values and those of the community.
With our strong reputation for producing great designs and publications for Councils and community groups throughout New Zealand, the first goal was to incorporate these trusted values into a brand design for the Council’s Long Term Plan that both the Council and their audience could engage with and support.
GASP spent time to understand the core values and beliefs of the Taupo District Council,discussing ideas with staff and understanding the current position of the Council, as well aswhere they would like their marketing to be positioned in the future.This resulted in eye-catching designs that reflected all facets of the organisation andprovides a tool with which they can use for future publications.
To communicate key points, The Heart of Taupo concept was developed by the GASP team.The first step in this project was the Long Term Plan, a stunning 200 page book that gives afull outline of the councils services and future aspirations. Our design work also includedcreation of brochures and a 16 page newspaper supplement.