The Client

Luscombe Legal is a leading immigration firm with impressive legal representations on its portfolio. With a specialist focus on immigration they also provide services in employment lawproperty and conveyancing, business and commercial law, and sports law.

The Brief

Luscombe Legal came to GASP looking to refresh and reinvent their brand to match how the company had grown and developed in the last several years. With a strong reputation as a quality provider of immigration services, and a broad range of multi-lingual staff and assets, the goal was to incorporate their core values into a brand both Luscombe Legal and their international clientelle could both engage and communicate with.

The Solution

In a marketplace filled with traditional law firms, we wanted to produce a brand and logo identity that would help the unique Luscombe team cut through the clutter. They aren’t just another immigration firm. Their brand identity needed to reflect this. We worked closely with Luscombe Legal to ensure all their marketing material represented their brand ethos visually, as well as creating a bold design with great usability for easy functionality. An overall refresh was executed across a wide range of touch-points, from their logo, stationery, digital assets, brochures and more.


In-house content management? No worries.

We created a new website, a simplified grid and subtle user-interface techniques, which all came together in a bold stylish website. A sleek platform that's fully content manageable. We know how quickly content changes on websites - projects, statistics, information; it all needs to be updated regularly. We customised a simple back-end using Joomla CMS to ensure their team members can easily update content, without the need of a computer science degree.
They need to regularly keep their clients up-to-date with legal happening around the world so we integrated all the necessary social links - a blog, linkedin, facebook and twitter, so they could easily update at the click of a button.

Translation made easy.

It was important for Luscombe Legal to be able to communicate with a variety of clientele, which is why we built the website to be multi-lingual. Users can select the language they want to view the website content in and bingo, the content transforms to suit the viewer's dialect.


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