Equiptec began life in 1994 making aluminium scaffolding for the trades and professional scaffolders throughout New Zealand. Then in 2010, in response to mining industry requirements and standards, Equiptec developed the unique VRS Height Adjustable Work Platform, which has rapidly gained popularity in Australia. Tough, innovative designs and meticulous manufacture is the Equiptec ethos.
Equiptec commissioned us to breath new life into their marketing material following a recent re-brand. They wanted a complete overhaul of their current website and product catalogues. User-friendly, easy to navigate and professional was the brief for both online digital platformsand print collateral.
We worked with Equiptec across brand, web, design and print to create a story that would set them apart from the other scaffolding and platform providers around the world. GASP designed a user-friendly, easy to navigate interface, which all came together in a responsive and mobile optimised site. One that would work equally as well on desktop as well as mobile devices. Complemented by our new modern designs for the VRS and Multiscaff catalogues, their new online and offline collateral fitted perfectly with the Equiptec brand aesthetic. The result?An incredibly simple, functional and visually stunning website and catalogue designs.